Orangered Life launches The 30° Ruler 2.0

The ruler to rule them all smashes Kickstarter funding goal in just one hour.

London, England, Sep 25, 2019 -- A laser engraved, aerospace aluminium ruler set at a practical 30° angle for comfortable use has smashed its Kickstarter funding target inside an hour. The 30° Ruler puts a new spin on an old classic – a tool is seen in every classroom, drafting board and design studio yet something that has been unchanged for generations.

The 30° Ruler 2.0 – One Ruler To Rule Them All

The clever team at a pro-environmentalist design company, Orangered Life is the visionary force behind the 30° Ruler. While the innovators have a very successful Kickstarter project under their belt, The Ruler 1.0 with 1439 backers in 20 days, the lighting speed success of the 30° Ruler 2.0 is a personal best. In addition to reaching its funding target within an hour of launch, the project has also received more than hundreds of backers and dozens of favourable comments from supporters.

Orangered Life designer says, “The idea for the 30° Ruler actually came when we were creating our previous Kickstarter project. As we were creating the Foliage, we realized that while we have rulers on hand all the time as designers, they really haven’t evolved or made life easier for the user. We focused on bringing a classic design up-to-date and it’s those changes which we think have been so well received by Kickstarter’s community of investors."

“We came back with our 30° Ruler 2.0, to achieve our funding goal in less than an hour shows exactly how overdue this overhaul was and exactly how much demand it is for the ruler to rule them all. We’re so pleased that backers felt as strongly about the 30° Ruler as we do and funded it in record time! It’s a very special accomplishment.”

The 30° Ruler was developed for designers but is suitable for everyone. Instead of tiny measurements, it has practical, easy to read indications and a larger font. It has a slope, so it’s easy to use, even at a distance. The slope and bigger font mean there’s no need to hunch over the tool, so users can maintain a more comfortable, healthier posture.

It’s also easy to pick up, zero starts, safe for cutting, non-slip and ultra-durable thanks to Aerospace grade aluminium and superb engineering. Laser engraving means it will last and last and it’s available in a choice of three different measurements and three lengths.

The 30° Ruler 2.0 launch on Kickstarter and pledges begin at £12 (40% Retail Price) and different pledge packages available. And also they offer laser engraving monogram options which are a great gift idea.

To find out more and to back the project:

Media Contact:
Kelly Orangered
Orangered Life
Farrell House, Ronald Street
London, England