SelecTech Goes FreeStyle with Installation at Durfee High School Renovation

SelecTech, Inc. recently installed 8000 square feet of its FreeStyle commercial flooring at Durfee High School in Fall River, Massachusetts.

Fall River, MA and Avon, MA, Dec 11, 2019 -- SelecTech, Inc., a leader in the manufacture of innovative flooring products with long-term value and immediate benefits, recently installed 8000 square feet of its FreeStyle commercial flooring at Durfee High School in Fall River, Massachusetts.

Durfee High School is currently receiving a bit of a makeover. Part of that renovation is the conversion of an old academic building into administrative offices. The installation of the new flooring took place in that building for those new offices.

“One of the challenges of renovating an older building is ripping up old floor tiles to install new ones. It’s time and energy consumptive and can greatly increase down time and the cost of a project,” said Thomas Ricciardelli, president of SelecTech, Inc. “The buildings being renovated at Durfee are more than 30 years old. Durfee liked the fact that our interlocking tiles could be installed over the existing floor—without messy, time-consuming removal work or prep.”

The City of Fall River’s Chief Operations Officer Ken Pacheco oversaw the project for Durfee High School.

“We needed a product to be a floating floor that was also able to be installed over uneven surfaces. FreeStyle was the right choice for us,” said Pacheco. “The installation couldn’t have been easier. We are thrilled with the product and feel this will be a regular fix for our renovation products and also feel confident that this is also a great option for new construction.”

SelecTech’s FreeStyle Commercial Flooring employs a patented glueless “zipper” interlocking system that enables the flooring to be installed over existing flooring with minimal subfloor preparation. There’s no need for messy, toxic adhesive and down-time is significantly reduced—often times without need to close off an area.

Made with 70 percent recycled materials and 100 percent recyclable, FreeStyle Commercial Flooring comes with a 10-year limited wear warranty - 20-mil wear layer with urethane/no-wax finish and is ADA slip-resistant compliant. FreeStyle Commercial Flooring is waterproof, anti-microbial and features a chemical and stain-resistant composition. It also meets CA 1350 Indoor Air Quality and is MAS Certified Green.

FreeStyle Commercial Flooring is available in a dozen standard colors and additional other special order colors.

To request a sample of FreeStyle Commercial Flooring, please call 508-583-3200 or visit

About SelecTech, Inc:
FreeStyle is a division of SelecTech, Inc., which was founded in 1993 with the mission of creating valuable products from scrap plastics. The company has become a leader in the manufacture of flooring products from recycled materials and uses one million pounds of recycled materials annually. Their products are made with up to 100 percent recycled content, are 100 percent recyclable and installed without adhesives making them some of the “greenest” and most cost-effective flooring products available. The unique interlock system on SelecTech’s flooring products enable them to be installed at a much lower cost, without a lot of costly downtime, which provides significant value to customers.

Using state-of-the-art technology and innovative product design, SelecTech has also created the top performing Place N’ Go residential flooring products, which are available at Home Depot. They are also the creators and manufacturers of StaticStop ESD flooring products. SelecTech is a vendor partner of Health Care Institute (HCI), an International Facility Management Association (IFMA) alliance partner and Starnet, an international flooring contractor cooperative. The company is headquartered at 33 Wales Avenue, Suite F in Avon, MA. For more information about SelecTech, visit

Media Contact:
Steven V. Dubin, PR Works